This course is designed to develop your knowledge, skills, and experience by combining creative elements with digital techniques. You will prepare for a dynamic career by learning to blend creativity with data-driven decision-making, all with a focus on customer satisfaction.
Locations
- London
- Manchester
Attendance
- Weekday / Evening / Weekend
- Flexible Program
Modules
This foundation year serves as a preliminary phase within the four-year BSc (Hons) Digital Marketing program.
You will be introduced to the foundational principles of academic practice, enhancing your communication, critical thinking, and research skills.
- Social Media – 30 credits
- UX and App Prototyping – 30 credits
- Professional Life Practice – 30 credits
- Work-Based Learning – 30 credits
In the first year, you will be introduced to modules that foster collaborative and experimental approaches, as well as entrepreneurship and enterprise skills. This will aid in the cultivation and demonstration of interdisciplinary working techniques, interaction, and innovative thinking.
You’ll have the opportunity to interact with industry experts, providing additional support and enhancing your employability and entrepreneurial skills.
- BSM22101 Marketing and the Digital Context – 20 credits
- BSM22104 Fundamentals of Business and Management Practice – 20 credits
- DIM22104 Web Design and Coding Basics – 20 credits
- DIM22105 Promotion and Communication Design – 20 credits
- PLP22103 Professional Life Practice – Developing your Practice – 20 credits
- PLP22106 Professional Life Practice – Exploring your Practice – 20 credits
During your second year, you will put your subject knowledge into practice, working collaboratively to enhance your skillset and industry expertise through engaging in a work-based learning experience.
- Photography and Visual Creation – 20 credits
- Digital Psychology – 20 credits
- Enterprise, Innovation and Responsible Business – 40 credits
- Professional Life Practice – Applying your Practice – 20 credits
- Work-Based Learning – 20 credits
During your last year, you’ll expand upon the knowledge gained in your first and second years, applying it to practical, real-world scenarios.In the final year project, you will have the opportunity to demonstrate the combination of theoretical knowledge and hands-on experience gained throughout the program.
You’ll be required to adopt a professional approach to time management and project completion in order to successfully complete your final year of studies.
- Professional Life Practice – Situating your Practice – 20 credits
- Applied Research Method: Emerging Technology, AI and Market Research – 40 credits
- Marketing Campaign Planning – 20 credits
- Independent Dissertation Project – 40 credits
Why Study Digital Marketing?
- Charting Your Course: Discover flexible paths that match your interests, goals, and aspirations. Navigate challenges and create a unique journey centered around your passions.
- Entrepreneurial Skills: Develop compelling and interactive digital marketing campaigns that engage audiences across multiple channels.
- Digital Creative Media: Get assistance in setting up your own business and advance your ideas with specialized support.
- Industry-Standard Software: Equip yourself with cutting-edge software to prepare for opportunities in agencies, in-house roles, or self-employment.
- Business Proposals: Create, implement, and assess comprehensive plans and promotional efforts from concept to completion.
- Personal Development Planning: Developing a personal growth strategy is a crucial step towards achieving success in any industry.
Career Prospects
BSc (Hons) Digital Marketing with Foundation Year
Begin your adventure in digital marketing and build the career you’ve always dreamed of!
